Launched in 2017 as a subsidiary of EFG Holding (formerly EFG Hermes), valU has become the leading lifestyle-enabling fintech platform in the Middle East and North Africa (MENA) region. Its core mission is to enhance customers' lifestyles by providing convenient and accessible financing solutions for a wide range of products and services, including retail, e-commerce, education, healthcare, and travel. valU offers installment plans with varying tenors through a network of over 5,000 partner stores and service providers, empowering consumers and promoting financial inclusion.

Founded in

Egypt