Founded in 2012 by Eli Pariser and Peter Koechley, Upworthy's mission is to drive massive attention to stories that matter. The company gained significant popularity for its viral content approach, using curiosity-gap headlines to promote stories with a positive or social justice angle. It aims to change what the world pays attention to by creating and sharing content that is both engaging and substantive. In 2017, Upworthy was acquired by and is now a subsidiary of GOOD Worldwide Inc.

Founded in

Australia