Originally founded as United First Financial (UFF), the company gained prominence with its flagship product, the Money Merge Account (MMA) system. This software program was designed to help homeowners pay off their mortgages and other debts more quickly by using a HELOC and applying specific financial principles. The company historically operated using a multi-level marketing (MLM) or network marketing business model. Over the years, the company faced legal and regulatory scrutiny in several states regarding its business practices and licensing. It has since rebranded to "UFirst" and expanded its offerings into a broader financial wellness platform that includes tools for tax savings, debt elimination, and wealth-building strategies.

Founded in

United States