Founded in 2010, Trax is a global leader in applying computer vision and artificial intelligence to the retail sector. The company's mission is to enable brands and retailers to harness the power of digital technologies to create optimal shopping experiences. Trax's platform uses a combination of in-store cameras, mobile devices, and robotics to capture images of retail shelves, which are then analyzed by its AI engine to provide real-time, actionable insights on shelf conditions, product availability, pricing compliance, and promotional execution. This data helps CPG brands and retailers improve in-store execution, optimize supply chains, and increase sales.

Founded in

United Kingdom