Soon is a fintech company that provides a mobile application designed to simplify and automate the investment process. Its mission is to make intelligent investing accessible to everyone, regardless of their financial expertise. The platform functions on a "set and forget" principle, using rule-based automation such as rounding up everyday purchases and scheduled deposits to invest funds automatically into a diversified portfolio of both traditional stocks (via ETFs) and digital assets like Bitcoin and Ethereum. The company was founded to address the challenge of investment paralysis and aims to help users build long-term wealth consistently.

Founded in

United States