Smart Choice Car Finance Ltd operates as a credit broker, not a direct lender, within the United Kingdom's automotive finance sector. The company's primary mission is to simplify the car finance application process by connecting customers with a broad panel of suitable lenders. They specialize in assisting individuals with varying credit histories, including those with bad credit, to obtain vehicle financing. A key feature of their service is the use of a 'soft search' for initial eligibility checks, which does not impact an applicant's credit score. The company is authorised and regulated by the Financial Conduct Authority (FCA).

Founded in

United Kingdom