Simple is a financial technology product designed to make investing accessible, easy, and affordable for everyone, particularly beginners. The platform allows users to start investing with small amounts of money in curated, diversified portfolios composed of ETFs. Simple is a product of Raiz Invest Australia Limited (ASX: RZI), a publicly listed company that is a prominent player in the Australian micro-investing market. The mission is to remove the traditional barriers to investing, such as high fees and complex financial jargon, by providing a straightforward, mobile-first experience.

Founded in

United States