Operating under the brand name "Shaard," the company is a financial services provider based in India, founded by alumni of IIT and IIM. It functions as a one-stop personal finance platform with a mission to promote financial discipline and independence among Indian households. Shaard is registered with the Association of Mutual Funds in India (AMFI) as a Mutual Fund Distributor (ARN-110058) and is also a SEBI Registered Investment Adviser (RIA). The platform offers services including goal-based financial planning, investment advisory, and a portal for investing in direct mutual funds.

Founded in

India