Serve is a prepaid debit account brand and technology platform currently owned and operated by InComm Payments. Originally launched by American Express in 2011, the platform was sold to InComm Payments in 2020. The Serve® American Express® Prepaid Debit Accounts continue to be issued by American Express National Bank. The service is designed as an alternative to traditional banking, providing users with features like direct deposit, online bill pay, mobile check capture, and a debit card for purchases and ATM withdrawals, all aimed at helping consumers manage their spending and finances conveniently.

Founded in

United States