Established in 1993 as an NGO named PRIDE Tanzania, the organization transitioned into a for-profit entity, PRIDE Microfinance Limited (PRIDE), in 2013 and is now regulated by the Bank of Tanzania. Its mission is to deliver innovative and reliable financial services to its customers, primarily focusing on micro, small, and medium-sized entrepreneurs in Tanzania to foster economic growth and improve livelihoods. The institution offers a range of products including various loan types (for business, agriculture, education), savings accounts, and digital financial services like PRIDE PESA.

Founded in

United States