Founded in 2016 as a spin-off from the École Normale Supérieure (ENS) research laboratory, Neuroprofiler leverages behavioral finance and gamification to create software solutions for the financial industry. Its primary mission is to help financial advisors, banks, and wealth managers better understand their clients' risk profiles, investment preferences, and ESG (Environmental, Social, and Governance) values. Their solutions, such as RISKprofiler and ESGprofiler, are designed to be compliant with regulations like MiFID II and LSFin, enhancing client relationships and ensuring regulatory adherence through engaging, science-based assessments.