Launched in 2001 by Royal & Sun Alliance (RSA), More Than provides insurance services directly to customers in the United Kingdom. Its core offerings include car, home, pet, and landlord insurance. The brand aims to offer more than just standard cover, emphasizing customer service and comprehensive policies. More Than operates as a direct-to-consumer brand under its parent company, RSA Insurance Group, which was acquired by the Canadian firm Intact Financial Corporation in 2021.