Founded in 2011 by David Gens, Merchant Advance Capital established itself as a leader in Canada's online lending space for small businesses. The company's mission was to provide accessible and rapid financing to businesses that were often underserved by traditional banks. Their primary products included merchant cash advances, where financing is repaid via a percentage of future sales, and fixed-term business loans. In April 2021, the company was acquired by goeasy Ltd. (TSX:GSY) and was subsequently rebranded to "goeasy Connect" to serve as the parent company's commercial lending division.

Founded in

Canada