MarketForce is a technology company focused on digitizing the retail supply chain across Africa. Its primary offering is a B2B commerce platform that enables informal merchants (known as "dukawallahs") to source, order, and pay for inventory from distributors and manufacturers digitally. The platform, which includes the merchant-facing app "RejaReja," also integrates financial services, allowing users to access financing for inventory and process digital payments. Founded to solve the challenges of fragmented distribution and lack of financial access for small retailers, MarketForce aims to be an all-in-one "super app" for merchants, helping them grow their businesses through streamlined logistics and financial inclusion.

Founded in

Kenya