LoanAssist operates as a loan-finding and comparison service in South Africa. It is not a direct lender but acts as an intermediary or broker. The company's mission is to simplify the loan application process by allowing customers to submit a single online application, which is then distributed to multiple credit providers. This model aims to increase the applicant's chances of approval and help them find suitable loan offers without needing to apply to each lender individually. The service is free for consumers, as the company earns a commission from the lender if a loan is successfully funded.

Founded in

India