Life Happens

Life Happens is a non-profit organization founded in 1994 (originally as the LIFE Foundation) and funded by leading insurance and financial services companies. Its mission is to educate the American public on the importance of life, disability, and long-term care insurance for sound financial planning. The organization does not sell or endorse any specific insurance products or companies; instead, it provides unbiased information, real-life stories, and educational resources to help consumers make informed decisions about their financial security. They are known for coordinating industry-wide awareness campaigns like Life Insurance Awareness Month and Insure Your Love.