Founded in 2014 as Lending Works, the company initially operated as a major peer-to-peer (P2P) lending platform in the UK, connecting individual investors with creditworthy consumer borrowers. Its mission was to provide fairer and more transparent financial products. In 2021, Lending Works was acquired by the investment firm Intriva. Following the acquisition, the company shifted its business model away from P2P lending and officially rebranded to Fluro in 2022, now focusing on providing personal loans directly to consumers.

Founded in

United Kingdom