Founded in New Zealand in 2017 by Gary and Robyn Rohloff, Laybuy was a prominent financial technology company in the Buy Now, Pay Later sector. Its core service allowed consumers to make a purchase immediately and spread the cost over six weekly payments without paying interest. The company expanded its operations from New Zealand to Australia and the United Kingdom, partnering with thousands of retail merchants. After facing financial difficulties common in the BNPL sector, including rising interest rates and regulatory pressure, the company delisted from the ASX in early 2023 and was ultimately placed into receivership in New Zealand and administration in the UK in June 2023, ceasing all operations.

Founded in

New Zealand