Founded in 2013 as Land-FX and later rebranded to Land Prime, the company has established itself as an online broker offering trading on various financial instruments, including Forex, indices, commodities, and precious metals. It operates on a Straight Through Processing (STP) model, aiming to provide clients with a transparent trading environment, competitive spreads, and fast execution speeds via popular trading platforms like MetaTrader 4 and MetaTrader 5. The company emphasizes its global presence and commitment to providing reliable customer support and secure trading conditions.