Línea Directa

Founded in 1995 by Bankinter, Línea Directa pioneered the direct sale of insurance in Spain, primarily through telephone and later the internet, eliminating traditional intermediaries. This model allowed for more competitive pricing and direct customer relationships. The company has grown to become one of the largest motor insurers in the country and has successfully expanded its portfolio to include home, health, and business insurance. It became an independent entity and was listed on the Spanish stock exchange in 2021. The company's mission is to provide simple, innovative, and accessible insurance solutions directly to its customers.