GetFinance operates as a free online loan connection service, not a direct lender. The platform's primary function is to simplify the loan-finding process for consumers. Users submit a single online request form, which GetFinance then shares with its network of participating lenders. These lenders review the request and may present loan offers directly to the consumer for amounts up to $25,000. The company clarifies that it does not make credit decisions, charge fees to consumers, or endorse any specific lender, positioning itself as an impartial intermediary in the personal loan market.