Founded in Saudi Arabia in 2008, Geidea has grown to become a prominent payment service provider in the region. The company's mission is to empower merchants of all sizes with the latest payment technology, including point-of-sale (POS) terminals, tap-on-phone solutions, and online payment gateways for e-commerce. Geidea was the first non-bank entity in Saudi Arabia to receive an acquiring license from the Saudi Central Bank (SAMA) and has since expanded its operations to the UAE and Egypt, aiming to support businesses with seamless and secure payment acceptance.