Fivory was a French fintech startup that developed a comprehensive mobile payment solution. Launched in 2014, the application functioned as a digital wallet, allowing users to make in-store payments via QR codes, manage loyalty programs, receive digital receipts, and access special offers from partner merchants. The company was notably backed by the French banking group Crédit Mutuel Arkéa. In 2016, Fivory announced a merger with "Wa!", a similar mobile payment solution developed by Carrefour Banque and BNP Paribas. The merger was finalized in 2017, and the combined entity and service were rebranded as "Lyf Pay," creating one of France's leading mobile payment platforms.

Founded in

France