Finova Financial positions itself as a leader in online lending with a mission to offer a path to financial health for Americans outside the traditional banking sector. Its flagship product is the Car Equity Line of Credit (C-LOC), which allows customers to borrow against the value of their vehicle at rates reportedly lower than typical auto title loans. The company emphasizes a fast, all-digital application process and aims to be a more affordable and accessible alternative for emergency funding.

Founded in

United States