Founded in 2008 by Mark Gregory, Equity Release Supermarket Ltd. operates as an independent, whole-of-market equity release adviser in the United Kingdom. The company's mission is to provide impartial, transparent, and comprehensive advice to homeowners aged 55 and over, helping them navigate the complexities of releasing equity from their properties. They emphasize a technology-driven approach, featuring a proprietary "smartER" tool that allows users to compare a wide range of lifetime mortgages and home reversion plans from across the market. As an independent broker, they are not tied to any single provider, enabling them to find plans that best suit their clients' individual financial circumstances.

Founded in

United Kingdom