Founded to make sophisticated asset management accessible to the general public, Doomoolmori is a fintech company specializing in digital wealth management. Its mission is to democratize financial advisory services, which were traditionally reserved for high-net-worth individuals, by leveraging AI and data-driven technology. The company operates key services such as "Bullio," an AI-based, non-face-to-face investment advisory platform that manages global ETF portfolios, and "Pathfinder," a comprehensive retirement planning and pension management service.