Founded in 1991, De Hypotheekshop is one of the largest financial advice franchise organizations in the Netherlands, with over 160 branches. As part of the Blauwtrust Groep, their mission is to make complex financial matters, particularly mortgages, accessible and understandable for consumers. They operate as independent intermediaries, comparing products and interest rates from a wide range of lenders to provide personalized advice and find suitable financial solutions for their clients.