Originally known as CreditShop, the company was a fintech firm focused on providing credit card products to near-prime American consumers. In 2020, CreditShop, which already serviced Avant's credit card product, fully consolidated under the Avant brand. Today, Avant is a digital lending platform that aims to lower the costs and barriers of borrowing for middle-income consumers through data and technology. It provides access to personal loans and the Avant Credit Card, which is issued by WebBank. The company's mission is to provide responsible access to credit for a broad range of customers.

Founded in

United States