Comparethemarket.com.au

Launched in Australia in 2012, Comparethemarket.com.au is a comparison service that aims to simplify the process of finding better value for consumers on household bills and financial products. The company, operated by Compare the Market Pty Ltd, is part of the global BGL Group and is widely recognized for its "Compare the Meerkat" advertising campaign featuring meerkat characters Aleksandr and Sergei. Its business model is based on acting as an intermediary; it earns a commission from product providers when a customer purchases a product through its platform, while the service remains free for consumers. The platform compares a variety of products including health, car, and home insurance, as well as energy plans, home loans, and credit cards.