Originally founded as Capayable in 2012, the company established itself as a key player in the Dutch post-payment solutions market for e-commerce. It focused on providing flexible payment options for online shoppers. In a strategic shift to focus on its most popular product, the company rebranded to in3. Today, in3 offers a responsible and transparent BNPL payment method, allowing consumers to spread the cost of a purchase over three equal parts without any interest or fees, with the first payment made at checkout and the subsequent two in 30 and 60 days. The service aims to increase conversion and average order value for merchants while providing a fair credit alternative for consumers.

Founded in

Netherlands