Founded in 2020, Butter positions itself as the UK's first responsible Buy Now Pay Later (BNPL) provider. The company started with a focus on the travel sector, allowing customers to book flights and holidays and pay in installments, but has since expanded into a full shopping app for general retail. Its mission is to offer a more transparent and ethical way for consumers to manage large purchases without resorting to credit cards or loans with compounding interest. Butter is fully regulated by the Financial Conduct Authority (FCA), emphasizing affordability checks and responsible lending in its business model.

Founded in

United States