Launched in 2018 by UniCredit S.p.A., Buddybank is a digital-native bank that operates entirely through an iPhone application. It targets a modern, tech-savvy clientele by offering a streamlined banking experience that includes a current account, debit and credit cards, and access to personal loans. A key differentiator is its 24/7 concierge service, accessible via in-app chat, which assists customers with both banking needs and lifestyle requests, such as booking travel or restaurants.

Founded in

Italy