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BRI Agro
Information by Research Trustfinance
Originally established as PT Bank Agroniaga in 1989, the company focused on financing the agricultural and agribusiness sectors in Indonesia. It was later acquired by the state-owned Bank Rakyat Indonesia (BRI) and became known as BRI Agro. In 2021, the company underwent a major business transformation to pivot from agribusiness lending to digital banking. This strategic shift culminated in a full rebranding in 2022 to PT Bank Raya Indonesia Tbk (Bank Raya), positioning itself as a digital attacker and a "digital bank for the people" focused on serving Indonesia's gig economy and MSME ecosystem.
Indonesia
Industry
Financial
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