The Bigul is a new-age discount stock broking service launched by Bonanza Portfolio Limited, a financial services company with over 25 years of experience in the Indian market. The platform aims to simplify investing for retail clients by offering a single, user-friendly interface for trading in Equity, Derivatives, Commodity, and Currency markets. It also provides access to investments in IPOs and Mutual Funds, operating on a flat-fee brokerage model to make trading more affordable.