aqua is a prominent credit card brand in the United Kingdom, operating as a trading name of NewDay Ltd., one of the UK's largest specialist consumer credit providers. The company's core mission is to help individuals, particularly those who may be overlooked by mainstream lenders, to access credit responsibly. By offering a range of credit cards designed for people with poor or limited credit histories, aqua aims to empower its customers to build their credit scores, manage their finances, and improve their overall financial well-being.

Founded in

United States