Ally Invest is a U.S.-based online brokerage firm that operates as a subsidiary of Ally Financial Inc. Formed following Ally's acquisition of TradeKing in 2016, the platform integrated and rebranded to become Ally Invest. Its mission is to provide low-cost, digital-first investment services, offering clients the ability to trade stocks, options, ETFs, and mutual funds through its self-directed platform, or opt for automated investment management via its Robo Portfolios service. The company primarily targets retail investors seeking a comprehensive suite of digital banking and investment tools under a single brand.

Founded in

United States