Simplify Asset Management Inc. is a U.S.-based investment adviser focused on developing and managing a suite of Exchange-Traded Funds (ETFs). Founded by financial industry veterans, the company's mission is to provide financial advisors and investors with access to sophisticated, institutional-grade strategies, particularly those involving options and derivatives to manage risk and enhance returns. Their product lineup is designed to solve for specific portfolio challenges, such as generating income, hedging against market downturns, and capturing market convexity.

Founded in

United States