Founded in 1951, Saga plc is a prominent UK-based company that caters to the needs of individuals aged 50 and above. Initially established as a travel company offering off-season holidays, Saga has since diversified its portfolio significantly. Today, its core operations are structured around three main segments: Cruise and Travel, offering bespoke holidays and operating its own cruise ships; Insurance, providing a wide range of products including motor, home, travel, and private medical insurance; and Money, which encompasses personal finance services like savings accounts, equity release, and wealth management. The company's mission is to deliver exceptional experiences and products tailored specifically to its distinct demographic, leveraging decades of insight into its customers' needs and preferences.

Founded in

United Kingdom