Payday Choice operates as an online loan marketplace, not a direct lender. Its primary business is to collect loan applications from consumers through its website and then share this information with its network of affiliated lenders who may offer payday loans, installment loans, or other short-term credit products. The company aims to provide a fast and convenient way for individuals to find potential loan options, particularly for emergency financial needs. Its history is rooted in the digital lead-generation model for the financial services industry.

Founded in

United Kingdom