NewDay is a UK-based financial technology company specializing in providing credit products to a wide range of customers. Originally founded as SAV Credit in 2000, the company has grown significantly through acquisitions and partnerships, now serving nearly 5 million customers. Its mission is to help people move forward with credit by offering accessible and responsible credit solutions. NewDay operates its own brands, such as Aqua, Fluid, and Marbles, and also powers co-branded credit products for major retail partners including Amazon and TUI.

Founded in

United Kingdom