MoneyHero.com.hk is a leading personal finance aggregation and comparison platform in Hong Kong. It is the flagship brand of MoneyHero Group, a fintech company formerly known as Hyphen Group and CompareAsiaGroup. The company's mission is to empower consumers to make smarter financial decisions by providing tools and information to easily compare a wide range of financial products, including credit cards, personal loans, mortgages, and insurance. They generate revenue through partnerships with banks and financial institutions, earning fees and commissions for customer referrals.