Link4 was launched in 2004 as a specialist online insurance brand with a mission to provide simple, easy-to-understand insurance products. It focuses on a digital-first approach, allowing customers to get quotes, purchase policies, and manage their accounts primarily online. Link4 is a brand of Insurance Manufacturers of Australia Pty Limited (IMA), which is part of Insurance Australia Group (IAG), one of Australia's largest general insurance companies. This backing provides Link4 with the security and resources of a major industry player while it maintains its focus on streamlined, accessible insurance solutions.

Founded in

Australia