Kriya, the trading name for MarketFinance Limited, is a UK-based financial technology company. Founded in 2011 as MarketFinance, the company initially focused on invoice financing and business loans, providing over £3 billion in funding to UK businesses. In 2022, it rebranded to Kriya to reflect its expanded mission of making B2B trade seamless through a broader suite of services, including embedded credit and payment solutions like B2B 'Buy Now, Pay Later'. Kriya aims to provide businesses with flexible access to working capital and smoother payment options.

Founded in

United Kingdom