ImpulseSave, Inc. was a fintech startup founded with the mission to make saving money effortless and intuitive. The service operated via a mobile application that connected to a user's checking account. Its unique feature was allowing users to save money simply by sending a text message, turning the impulse to spend into an opportunity to save. The company's goal was to leverage behavioral psychology and simple technology to help people, particularly millennials, build better saving habits and reach their financial goals. The company was part of the 500 Startups accelerator program but was later acquired, and its standalone services were discontinued.

Founded in

United States