Launched in 2014, DriverUp operated as the first online marketplace dedicated to auto finance. The platform allowed accredited investors to purchase fractional interests in auto loans that were originated by car dealerships across the United States. Its mission was to open up automotive finance as a new asset class for investors while providing an alternative source of capital for dealerships. The company ceased its marketplace operations in late 2017 due to challenges in scaling the business.

Founded in

United States