Founded in 2016, Brolly was an artificial intelligence-powered insurance advisor designed to simplify the insurance market for consumers. Its mobile application allowed users to consolidate all their personal insurance policies in one digital "locker," analyze their existing coverage for gaps or duplication, and receive personalized advice on how to get better value and protection. The company's mission was to make insurance easy to understand and manage. In July 2020, Brolly was acquired by Direct Line Group, and its consumer-facing app and services were subsequently closed as the team and technology were integrated into the parent company.

Founded in

United Kingdom