Bell Direct is a leading online stockbroker in Australia, offering self-directed investors the tools and platforms to trade shares, ETFs, options, and other listed products. It is a subsidiary of the Bell Financial Group (ASX: BFG), one of Australia's largest full-service stockbroking and financial advisory firms. Launched in 2006, Bell Direct aims to empower investors with cutting-edge technology, comprehensive market data, expert research, and competitive brokerage rates to make informed investment decisions.