Founded in 2003 by Jouk Pleiter, Backbase is a B2B fintech software provider that empowers financial institutions to modernize their digital customer engagement. The company's core offering is the Backbase Engagement Banking Platform, a unified platform that helps banks and credit unions to create, manage, and optimize the entire customer journey across any device. By adopting a "platform-over-product" approach, Backbase enables its clients to rapidly build and deploy seamless, personalized banking experiences, breaking free from legacy systems and re-architecting their services around the customer.