Afirmativa Brasil operates as a banking correspondent, acting as an intermediary between clients and major financial institutions in Brazil. The company focuses on originating and facilitating "crédito consignado" (payroll-deducted loans), a type of loan where payments are deducted directly from the borrower's salary or pension. Their mission is to provide accessible and responsible credit solutions, leveraging technology to simplify the loan application process for their target audience, which includes federal, state, and municipal public servants, as well as INSS retirees and pensioners.