1st Choice Card Payments Ltd, incorporated in November 2020, operates as an independent sales organization (ISO) specializing in merchant services for small to medium-sized enterprises (SMEs) across the United Kingdom. The company's mission is to simplify card payment processing and reduce costs for businesses by providing bespoke solutions tailored to their specific needs. They offer a comprehensive suite of products, including countertop, portable, and mobile card machines (PDQ terminals), online payment gateways for e-commerce, and virtual terminals for mail order and telephone order (MOTO) payments. By working independently with a range of payment acquirers, they aim to find the most competitive rates and suitable technology for their clients.